Mike Reynolds — Multichannel News, 6/22/2010 2:47:07 PM Sundance Channel is celebrating Gay Pride Month with a host LGBT-themed fare, supported by a multiplatform marketing campaign. The marketing initiative, billed under the heading “Love, Love.” features a channel takeover comprising more than 50 themed spots, shorts, graphics and on-air- and online promos, showcasing network talent, notably controversial figure skater Johnny Weir and stand-up comedienne Lizzy the Lezzy. The digital component of the campaign at www.sundancechannel.com/lovelove also showcases original short-form content that celebrates creativity and individuality






