Carrier’s Top Marketer Porter Gale: ‘Other Airlines Should Recognize That Social Media Is Not Going Away’ by Michael Bush Published: February 09, 2011 NEW YORK (AdAge.com) — While discussing the rewards that Twitter and Facebook have delivered to 4-year-old Virgin America, Porter Gale, the airline’s top marketer, took to its Twitter stream to validate her point. “Further proof that Virgin America is incredible, it just sent me a $200 credit because my flight was delayed,” one excited traveler had just posted. “There’s a perfect example of using Twitter as a guest-service/customer retention tool,” Ms.






