A screenshot of AWS’s free service health dashboard (WEB HOST INDUSTRY REVIEW) — Cloud provider Amazon Web Services ( www.aws.amazon.com ) announced on Thursday that it has lowered pricing by 50 percent on all of its support plans and it has added two new support plans, bronze and platinum. In August 2010 , it was predicted that AWS was on its way to being a heavyweight competitor to traditional Web hosting providers, and its latest move to improve service and lower costs could provide the needed support for clients hesitant of a move to the cloud. While all plans offer predictable response times, unlimited support cases and personalized support from developer support engineers, for $49 a month the bronze plan provides business day technical support, with response times ranging from twelve hours to one business day. The new platinum plan provides customers with fifteen minute response time for critical issues and a technical account manager available to assist throughout all phases of AWS.