via Adge: What Groupon Means for Grandma’s Coupons Traditional Players Valassis, SmartSource, Others Monitor Digital Darling’s Success, Bottom-line Effects Groupon never set out to take over the traditional couponing space. Nor is it discernibly taking any business yet from the leaders in national newspaper-distributed coupon books — Valassis Communications or News Corp.’s SmartSource. But there’s something about spurning a $6 billion takeout offer from Google and spawning rumors of an initial public offering priced at $25 billion that gets people’s attention






