Right! You are a happy owner of a holiday home in a sunny (or not so sunny but nevertheless scenic) place. Congratulations! That was a wise and pleasant investment (if you did your homework well). Now you are looking to rent your place sharing your joy with holidaymakers and generating some income from it. Where do you start?
Among many ways to advertise your home, a personal rental website is probably the simplest and the cheapest one. It is more suitable for internet-savvy owners, but hey – you are the one if you are reading this article! All it requires is some of your time along with love towards your property which you already have!
Where shall we start? Domain name, of course! Indeed a very important bit of your website.
Choosing name
Our primary goal is positioning of the website as high as possible in Google search results. We will be choosing a domain name with this in mind.
Although a domain name is not the main factor affecting website position, experts agree it does have influence. And if a domain name helps you jump a few positions higher than your competitor why not use this opportunity?
In order for a domain to fulfill this goal it needs to be keyword-rich. At best the domain name should be the exact phrase a holidaymaker searches for. Exact means exact, i.e. no additional words in it and same word order as in the search phrase.
How do you know which keyword phrases related to your holiday home potential guests search for? Thanks Google there is an excellent tool for that: Google Keyword Tool.
The tool is easy to use and gives you a list of phrases related to the phrase you entered along with search statistics. Two important things to note:
1) At the top of the page where it says something like: “Results are tailored to English, United Kingdom Edit”, click “Edit” and set the language and country to match your target audience. Unless you decide to target specific countries or languages other than English, set it to: “English, All Countries and Territories”.
2) Select “Match Type” to “Exact”. Only this setting will give you accurate search numbers for keywords.
Now enter “italy villas” into the keyword box and hit “Get keyword ideas” button. Make sure “Match Type” is set to “Exact”. Sort the results by “Approx Avg Search Volume”.
You got the list of phrases people search for every month and that are related to your holiday home. Our goal is to find phrases that are free in the extension we are targeting (more about extension later) and that are searched for most often.
You can go through the list now, top to bottom, and build a shortlist of phrases that are suitable for your holiday home website. Or better click on “Download all keywords as .csv (for excel)” and open the downloaded file in Microsoft Excel.
You can try other phrases for your property, for example “italy rentals”, “tuscany homes”, etc. For each of them repeat the above step: save results as .csv, open the file, cut and paste the data to your first spreadsheet so that you have all the results in a single excel document.
At this point you have a long (or not so long) list of domain name candidates in a single excel spreadsheet. You can sort it by “Approx Avg Search Volume” and build a shortlist of names. Remember our goal is to find phrases that are free in the extension we are targeting and that are searched for most frequently. Thus it’s now time to move onto extension!
Which extension?
.com – is the best extension for your holiday home website you can get, however the bad news is all the good names (read: all you can imagine) are taken.
.net – is a good global alternative to .com if .com version is not available.
The above two extensions target global audience, worldwide that is. However what if the majority of your guests come from one country? Registering a domain name in this country’s extension is a good idea then. To name a few, .co.uk and .de are the top popular ones you may want to target.
And now a sweet and important bit about country-level extensions. Google gives slight prevalence to local websites (assuming more influential factors being roughly equal). Consider an example. Let’s assume the two websites ItalyVillas.co.uk and ItalyVillas.com have equal rank and keyword relevance to ‘italy villas’ search phrase. However since ItalyVillas.co.uk has got a more local extension and is hosted in the UK it will show higher in the results presented to a UK-based holidaymaker. Just remember that locality is less important than website ranking and therefore provides advantage only if your website rank is comparable to the ones of your competitors. Plus you need to host your website in the country you are targeting for the locality to work in full.
.eu – heard of it? Yes it exists and available for registrations by Europeans. Not a bad choice for targeting European audience. And it has still got a lot of good free domains to grab.
Anything beyond that, e.g. .org, .biz, .info, .me, .mobi (did you know these exist?) is usually considered 3-d grade and best avoided. However, having said that, search engines do not penalize any exotic extensions, so you can still give them a go. It’s just that your website name won’t look “professional” in potential guest’s eyes. Also users may forget your exotic extension and type .com instead.
At this point you should have a list of domain name candidates along with extensions you want to target. Now it’s time to check what’s available!
Checking availability
Before you dive into exciting world of domain name discovery, a word of caution: do NOT under any circumstances check the availability of names on any website except for trusted ones. Why? – I hear you asking – because there are nasty people out there who write nasty programs and affiliate with shady domain checking websites. Their nasty programs automatically in real time sniff the names you enter and grab any good ones even before you get a chance! This happens within minutes. Stories from real people who lost their ideas to such shady websites come out every other day. So be cautioned.
I recommend this tool for checking domain availability: DomainTools Whois or DomainTools Whois bulk for multiple domain check. This site allows checking of country-level extensions plus exotics: Moniker Whois bulk. These places are known to be safe. (I am not affiliated with these sites, the recommendations come from my own knowledge and experience)
Copy paste your domain list along with extensions to a bulk-checker above and hold your breath.
You can now see what’s available. Pick the domain name with the highest monthly search volume, available in the best extension and..
Register it!
Where? My favorite registrars are Namecheap.com for anything except .eu and Internet.bs for .eu. They offer best price/value ratio in my opinion. (Again I am not affiliated with these websites)
How many?
I know you want a lot now! A lot of websites on different domains all advertising your holiday home. Or you just discovered a stack of good domains – all perfect for your holiday home – and struggling to stick with only one.
An important advice here is to NOT duplicate your website on different domains. This is of absolute importance. Otherwise all of your websites will be penalized by Google or excluded from the search index completely (will not show in the search results that is). So don’t do it.
What you can do instead is having one main website on a single domain with other domains pointing (redirecting) to it. Use “301 Redirect” for that, this option is usually available on the control panel of your hosting account.
Read the most up-to-date version of this article here: Domain name for your holiday home
