The .UK registry, Nominet, announced they have passed the 10 million active domain names milestone this week with Steven John Northam, founder of SN Technologies Ltd, a Hampshire-based investment firm, registering the ten millionth domain – swarvemagazine.co.uk. “.UK is a prestigious address that people admire, respect and trust all over the world, and individuals and organisations of all shapes and sizes have recognised this,” said Lesley Cowley OBE, CEO of Nominet. “The cumulative impact of the domains in the registry on the broader economy is huge, acting as the hub for most e-commerce activity in the UK. .UK is a great place to be and the registration of the 10 millionth domain is a fantastic achievement.” The .UK country code Top Level Domain is the second-largest, following .DE who is rapidly approaching the 15 millionth registration, a milestone that is likely to be reached this year. And .UK is the fourth largest TLD, following .COM, who recently passed the 100 million registrations milestone, .DE and .NET, with around 14.5 million registrations. Following .UK in total numbers of active registrations is .ORG (9.9 million registrations), .INFO (8m), .TK, .NL (4.9m), .RU (Russian Federation – 3.7m) and .EU (European Union – 3.6m). Nominet is marking this occasion by announcing a major investment in the .UK brand – a particularly important step given the backdrop of a changing landscape of domain names. This work is focused on growing the market and driving growth in .uk by delivering and building a compelling .UK brand story for businesses and consumers. A marketing campaign, set to roll out from May this year, will build on the solid foundations of trust, status and reliability that registrants associate with .UK domains. To register your .UK domain name, check out Europe Registry here .






