ICM Registry’s messaging around the new .xxx TLD had to do with responsibility (WEB HOST INDUSTRY REVIEW) — At its meeting in San Francisco last week, the board of Internet regulatory body ICANN ( www.icann.org ) decided Friday that it intends to contract with ICM Registry ( www.icmregistry.com ) for the creation of a .XXX top-level domain, in spite of protestations from within the adult content business. In a press release, ICM Registry, which has spent years campaigning for the creation of the TLD, says it intends the domain do be “a clearly labeled place where adult entertainment can be accessed.” As a sponsored TLD, .xxx would have certain restrictions, being available only to the adult entertainment industry, and requiring registrants to complete an application process overseen by the International Foundation for Online Responsibility. Opponents within the adult business have fought against the domain’s creation, via an organization named the Free Speech Coalition, arguing that, among other things, a .xxx domain would “ghettoize” their content, that its creation implies the adult Internet was previously operating irresponsibly and that they would be forced to register domains at considerable expense to protect their existing trademarks.