February 8th, 2011 By: THN News SMB Dedicated Content Sponsored by StrataScale Server Hosting and Cloud Hosting The information technology and web hosting industries have become infamous over the years for a hype curve on all new technologies. Typically the curve begins when a buzzword technology or solution is introduced by a handful of companies and adopted, sometimes, by an even smaller niche. The promise of these technologies may be so great, however, that bloggers, media, and other companies drive the hype curve to such a level that the technology can go nowhere but down. Then, after it seems like the hype curve has crashed back to earth, we often find that some of the technologies end up truly being game-changers…just perhaps not on the schedule of the early hype. An excellent example of such a curve in the past decade has been the smartphone and the mobile technologies, as a whole. We’ve gone from a decade of hype, shattered expectations, and more hype to suddenly a world where it seems virtually one has an iPhone/Android/Blackberry and…yes, there is an app for whatever you need. One recent technology that has also rode the hype rollercoaster is cloud computing and, more specifically for the web hosting industry, cloud hosting . The Small-To-Medium sized business (SMB) market segment stands to benefit greatly from the cloud hosting model as time goes by and the hosting model becomes more commonplace, yet there is a feeling among many that this is a technology that was overhyped and is now under-delivering. This, actually, couldn’t be further from the truth.
