IBM, 15 European partners to develop ’smart’ cloud IBM today announced that it is leading a joint research initiative with 15 European partners that include telcos, healthcare and media companies and standards bodies to develop an object-based, standardized “smart cloud” storage architecture. IBM said the goal of the collaboration is to improve delivery of rich data and storage services across national boundaries and a variety of vendors. The research project, being led by IBM’s research arm in Haifa, will tackle the major challenges facing modern storage clouds, including: cost-effectiveness, data mobility across cloud providers, security guarantees and the massive computing power demands that affect quality of service