A web site visitor should never be confused by your web site’s navigational layout. Every web page out there should have an easy way to navigate both to new web pages and categories, but also back out of them. Think of it as reaching a fork in an old country road, choosing to go down the left road – and then turning around and finding a pink hippopotamus in a tutu. While that might sound ridiculous – many web sites leave visitors with the pink hippo more often than not. Keep it Clean, Simple and Easily Recognizable Every web site should start off with a clear, upfront way to navigate from one section to the next. A web site visitor is not going to stick around long if they can’t find their way around the site. The web site navigation should be around the top and stick out enough so it does not get lost in your web site’s content. Don’t Use Crazy Names for Navigation Links You should also use obvious names for each navigational link. Don’t use the name “Ice Box” if you want to give a link to your page about yourself. Instead, use the word, “About” or something to that effect