The age of a domain affects search ranking is known to everyone who is actively a part of SEO service. Because of this reason many websites have preferred to buy old domain names in order to be benefited from the aging. This is not a bad idea at all especially if the domain bought is relevant to the sites theme and the new site being built contains quality content. One of the many factors in Google’s search engine algorithm is the age of a domain name. In a small way, the age of a domain gives the appearance of longevity and therefore a higher relevancy score in Google. Driven by spam sites which pop up and die off quickly, the age of the domain is usually a sign whether or not a site is yesterday’s news or tomorrow’s popular site. We see this in the world of business, for example. While the novelty that may go with a new store in town brings a short burst of initial business, people tend to trust a business that has been around for a long time over one that is brand new. The same is true for websites.

However spammers are always there to exploit every loophole they could find. Then using even this technique and use the old domain is for nothing more than a link farm. Spammers usually resort to link farms because even though aged domains are good lots of links carry more weight in getting a higher ranking. Obviously search engines hate this tactic and have been trying and are still trying to find ways to combat these link farms both old and new.

Microsoft has been trying to combat this problem by looking not only at the age of the domain and the number of sites linking to it but also the age of the domain of those sites. What this means is that although link farms may get lots of inbound links those links wouldn’t hold as much weight as links from older and more reputable sites since most of the sites that join link farms are new ones. MSN Live Search factors in not just the domain age of your own page but the domain age of the pages linking to you as well. What this means is that even amassing a large amount of links is no longer enough if search engines deem those links are low quality links. Two things that are considered in the age of a domain name are: The age of the website and the length of time a domain have been registered.

On the other hand, what this means for ordinary sites is that it will make it a bit harder to do link building since we need to get more links from older sites. Add to the that the relevance of the site and all those factors what it simply means is that organic link building is making more and more sense since search engines are finding better ways to determine which sites are really offering something of worth and not.

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I recently purchased a domain from GoDaddy.com. They gave me a call, and told me I wasn’t going to get good search engine placement unless I extended the term on my domain, its currently just a 1 year purchase.

Is this true? Or is that just a sales tactic?

A solid keyword domain name is the key to establish a strong presence and making the resources of the Internet more reachable. With a great name, it’s always easy to reach new and existing clients. Therefore, a number of companies are ready to spend a large amount of money to get hold of and promote a good keyword rich domain name.

Choosing a keyword domain name can be vital to the success of a website. In order to take advantage of search engine traffic, people choose keyword domain. By selecting a domain that is equivalent to a keyword search, websites are able to rank higher for targeted keywords and thus benefit from added traffic and more potential clients. Whether to opt for a brandable domain or a keyword domain is a choice one must make in accordance with their business plan.

Follow these simple rules to maximize the benefit of a keyword domain, accomplish success in directory submissions, and enhance site keyword density:

Structuring

Order the URL (Uniform Resource Locator) in such a manner that more vital keywords are listed before those that are less important. For example, if he target keyword is “money” then money-online.com would be more effectual than online-money.com.

Length

1. A majority of studies confirms that a number of people use two words or more in a search; as a result phrases are very useful.

2. Always stick to two-three keywords, with hyphens in between.

3. A lengthy, complex URL is more likely to be rejected by directory editors’ sites from which one would like to receive links.

Correct English and Must Make Sense

1. In order to execute directory submissions and link popularity campaigns, the URL should be grammatically correct.

2. When examined by an editor, “money-online-white.com” might sound like a less-reliable resource while “white-money-online.com” sounds more justifiable and is less likely to be questioned.

Put together “power words”

In order to create a distinctive domain name that is still available, one way is to add another less important word to the mix. A few examples include: now, top, just, goto, pro, guide, online and find etc.

Avoid using most popular keyword phrases

There is intense competition for keywords in the marketplace, so stay away from the most popular keyword phrases. It is impractical to think that a new website could rank number one on a popular phrase like “Shop Online”. A number of well-known companies who have been on the Internet for a few years will have the big advantage of link popularity and click popularity.

Try to register a .com domain

Always use “.com”. In case it is a business website, avoid using domains ending with “ru” or “org”. At once, one can consider registering a “.net” domain, but as most people are familiar with “.com”, it is better to stick to convention.

In addition to the above, an understanding of the domain name system (DNS) is also vital while choosing a domain name. The DNS is set up to make regular words map to IP (Internet Protocol) addresses. In order to connect all computers on the Internet, an IP address is used by networks. A domain name can be up to sixty-three characters, comprising of letters, numbers, or the dash symbol. For example, in the world of computer networking, the web address fishing.com becomes the IP address 124.133.1.1. However, it’s the domain name that people around the world use when looking for Web sites or sending an e-mail.

Finally, it is very important to choose a keyword phrase very carefully. This can be considered as one of the most critical decisions one will make regarding the success or failure of a website. One must identify the exact phrase that searchers will use to find a website. The more targeted the campaign is, the more increase in sales will be achieved.

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Does the length of your website’s domain name registration affect the search results at Google? This question has come up recently and a lot of website owners have been wondering about it, especially since it was mentioned in a patent awarded to Google in April. According to the patent, “Certain signals may be used to distinguish between illegitimate and legitimate domains. For example, domains can be renewed up to a period of 10 years. Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain and, thus, the documents associated therewith.” According to this statement in the patent, domains that expire in 10 years are more valuable and legitimate than domains that will expire in less than a year.

Google, in general, is always looking for ways to weed out the bad (spammers) from the good (legitimate) websites. I suspect that they looked for a pattern among the good, legitimate websites and found that most good, legitimate websites have a commitment towards their business and their domain name-they register it for a long period of time. In other words, the theory behind all of this is that if you register a domain name for several years it shows Google that you’re committed to that domain name. If you register a domain name for 1 year then you’re not as committed to that domain name. A lot of spammers use “throw away” domain names and register them for only a year. So, Google uses the length of time that a domain is registered to determine whether the owner of that domain name is committed to it or not.

One domain name owner I talked to recently told me that renewing his domain names once each year was a part of his business plan. He made a certain amount of money each year from each domain name/website, and he didn’t want to cut into the profits of each site by renewing each domain name all at once for several years. “Renewing a domain name for 10 years or even 2 years ahead of time means that I have to spend more money. If I have to come up with $50 or $100 more per year for the domain renewal fees it cuts into my profits”, says John, who wished to remain anonymous. John’s website is probably exactly the type of website that Google wishes to identify. Google is looking to identify quality, well-established websites whose owners are committed to their domain names. According to the statements made in Google’s patent, Google thinks that websites that have been renewed for a long period of time meet that standard.

Should you renew your domain name for a long period of time? And if so, how long is long enough? If you want to stay ahead of your competition, then you might consider looking at the length of time your competitors have registered their domain names. If your competitors have generally renewed their domain names for one or two years, you might consider registering your domain name for 5 or 10 years. While putting off your domain name’s expiration date might help your search engine rankings, keep in mind that this may be only a small boost (or a “tie-breaker” among two websites) when it comes to the actual search engine rankings. And, be aware that just because Google has a patent on the idea it doesn’t mean that they’re actually using those criteria now to rank websites. They, too, want to stay ahead of their competition (mainly Yahoo! and MSN).

I’ve registered the domains that I really care about for at least 10 years. Initially, I registered these domains for a long period of time because I didn’t want to lose them-and I didn’t want to go through the somewhat-lengthy annual process of renewing them every year. Since most domain names I own come up for renewal at different times during the year, it seemed as though I was renewing a domain name at least once a month-and renewing them for a few years put it off for a while.

Expired domain name buyers are prevalent nowadays. If your domain name expires, there’s a good chance that someone watching will register your domain name within seconds after it expires. If, for whatever reason, you don’t renew your domain name, someone watching a ‘watch list’ of expiring domain names will try to capitalize on the online business that you’ve built over the years. They know that there is potential website traffic they can have simply by renewing your old domain name. By renewing your domain name for several years, your domain name won’t expire for a while, and it won’t be opened up to expired domain name buyers.

If you really want to stay ahead of the competition, you might consider registering or renewing your domain name for 100 years. Currently, Network Solutions (www.netsol.com) is the only registrar offering the 100 year option, which costs $999.00. GoDaddy (www.godaddy.com), currently offers to renew or register a domain name for 10 years, at a discount of $6.95 per year. Dotster (www.dotster.com), another leading registrar, offers domain name registration and renewals for up to 10 years at a cost of $129.95.

What’s the bottom line? If you’re committed to your online business, your website, and your domain name, then renewing your domain name for a long period of time will not only stop expired domain buyers from registering your domain name when it expires, it will show Google that you’re committed to it-and that may give you a boost in the search engine rankings, as well.

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