Dunja Springer, key account manager at wirecard (WEB HOST INDUSTRY REVIEW) — The last session of the afternoon in the La Sala Bianca room focused on merchants offering an effective payment process for customers. Titled “Don’t lose customers at the last step – make payment more individual”, wirecard ( www.wirecard.com ) key account manager Dunja Springer compared the different payment options that merchants can offer. With ecommerce spending expected to grow in Europe from 438€ in 2009 to 601€ in 2014, Springer stressed how it only makes sense for merchants to make the payment process as simple as possible.