Laurel Burton, vice president of marketing at ViaWest (WEB HOST INDUSTRY REVIEW) — Web hosting and colocation provider ViaWest ( www.viawest.com ) announced on Tuesday it has named Laurel Burton vice president of marketing. The appointment comes a month after ViaWest named Daren Castain the company’s regional vice president and general manager for the Utah market. In this role, Burton will spearhead marketing, lead generation, and branding for the company’s five state footprint, including major markets such as Denver, Dallas, Salt Lake City, Portland, Austin, and Las Vegas. ViaWest says it is “aggressively growing both organically and through strategic acquisitions.” Since 2008, the company has added 12 data center facilities. The hiring of Burton to lead ViaWest’s marketing efforts signals the company’s focus on continued market share expansion.