The Austrian registry nic.at appears to have been drinking plenty of Red Bull and grown wings to cover the German-language new gTLD market. It seems every announcement of a proposed new gTLD in the German-speaking countries is using registry services from nic.at. Last week nic.at announced they have signed up .VERSICHERUNG (insurance) and .REISE (travel), two of the most lucrative search keywords in German and likely to be quite successful gTLDs. “We are delighted that nic.at’s wave of successes keeps on rolling with the contract awards for .versicherung and .reise,” said Richard Wein, CEO of nic.at. “This is yet another demonstration that our expertise is valued and well-known among prospective applicants.” The announcement follows hot on the heels of announcements in recent weeks that nic.at has signed up to provide registry services for .BERLIN and .HAMBURG using their Registry In A Box service that provides a scalable solution for registry services. And prior to this, in early May nic.at signed an agreement to provide registry services for the Bahraini ccTLD .BH. ICANN approved its Applicant Guidebook and set an application window for three months commencing 12 January only two weeks ago at the commencement of their Singapore meeting. Following the board approval the corridors were full of wheeling and dealing with potential gTLD applicants and registries seeking to form partnerships in the days after the Applicant Guidebook approval. “In our industry trust, expertise and professionalism are particularly important – and all three are criteria and attributes that nic.at matches,” said Alexander Schwiersch, CEO of dotversicherung und dotreise GmbH commenting on why they chose nic.at to provide registry services.
