New Web presence empowers bank to effectively market products, services online CEDAR FALLS, Iowa–( BUSINESS WIRE )–T8 Webware, a provider of Web development , management and hosting services for the financial industry, announced that Iowa State Savings Bank has launched its newest Web site. Leveraging T8’s banking and technology expertise, Iowa State Savings Bank sought to further enhance its Web presence while also establishing the online channel as a consistent, standardized marketing tool to improve its product and service promotions. “Iowa State Savings Bank is just one example of how a financial institution’s Web site can be a focal point for marketing efforts and integrated with traditional media to generate sales and attract new business” “With today’s shift to the online channel, a majority of bank Web sites remain focused on brick and mortar facilities, missing the opportunity to use the Web as an effective, independent sales tool,” explained David Hoke, vice president of marketing for Iowa State Savings Bank.
