August 8, 2011 — Mike Zobitz, director of sales at SingleHop, started his presentation “In Your Customer’s Shoes: World-Class Hosting Sales Techniques” at HostingCon 2011 by asking the audience words they associate with sales. Words like commission and lies came up. Zobitz says that a lot of times sales people are equated with liars, but he says effective sales techniques involve the “brutal truth.”






