A survey of the domain registration behaviour of Fortune 100 companies conducted by Minds + Machines reveals that they have not registered many of their trademarks in recently created generic top-level domains (gTLDs). In the study it was found a sample of 1043 brands were registered in less than 30 per cent of the eight new open gTLDs created after 2001. If historical registration data is a guide, brands are unlikely to undertake many defensive domain name registrations in the proposed new gTLDs, and furthermore are unlikely to be the victims of cybersquatting.