.LTDA – Limitadas – Starts First Registration Phase

The first registration phase for .LTDA is starting: As of October 29, 15:00 (UTC), trademark owners can register domains matching their trademarks. One of the registration requirements is an entry in the Trademark Clearinghouse (TMCH), a kind of digital brand database. The domain extension .LTDA (“Limitada”) is aimed at companies that operate as “Sociedade Limitada” in Portuguese speaking countries or as “Sociedad de Responsabilidad Limitada” or “Compañía de Responsabilidad Limitada” in the Spanish speaking world – which corresponds approximately to LTD in the English speaking world. There are around six million of these companies in Brazil, Chile, Ecuador and Colombia alone. The introduction of the new domain extension proceeds in two phases: From October 29 to November 28, 2014, there will be a 30-day “Start Date Sunrise” period on a first-come-first-served basis. During this time, trademark owners can protect their trademarks under .LTDA and register domains matching their brands. The trademarks must have been previously verified through the Trademark Clearinghouse. Trademark owners can appoint so-called TMCH agents for the entry in the TMCH. Agents usually review and submit the data to the centrally managed TMCH brand database and ensure a fast order processing. Starting from December 2, 2014, .LTDA will be freely available to any “Limitada” during the General Availability or Live phase. The new extension opens up new opportunities for businesses to present themselves on the Web. Companies can, for example, secure domains that exactly match their name: If a company has so far been using the address www.companyname-ltda.com.br for their homepage, for example, they can now use the shorter and more catchy domain www.companyname.ltda with the start of .LTDA. Another advantage of the new extension: A .LTDA domain will not automatically be associated with a specific country, but is understood by users throughout all of Latin America. This can become a competitive advantage in this large and dynamic market. In addition, the public procurement regulations of .LTDA require that only LTDAs registered with the competent authorities are allowed to register a domain under this extension. This helps .LTDA become a seal of quality, allowing companies to present themselves as reliable partners online. For more information on .LTDA visit www.nic.ltda

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