Web Host News – Renton, WA – Cloud enablement leader, Parallels, today announced that SoftCom, one of the leading providers of web hosting, email and business communications services worldwide, has launched Parallels Automation including Shared Hosting, Hosted Exchange, SharePoint Hosting and Virtual Private Server. This will help SoftCom deliver full service offerings to its customers, go after new markets and increase average revenue per customer as SoftCom shifts focus to sales and marketing. Parallels Automation is a single delivery platform that allows SoftCom to operate all of its successful brands leading to consolidated infrastructure and business growth. “Deploying Parallels Automation was a practical decision both from an operational point of view and from a profitability perspective too,” said Celal Ulgen, Chief Marketing Officer at SoftCom Inc. “We looked at the alternatives prior to deployment and Parallels stood head and shoulders above the rest.