As many social media experts, gurus, and ninjas try to “monetize” social media for their clients, others are focusing simply on the connection and interaction with clients. Dare I say “engaging”? Engagement used to be for when 2 people decided to get married, but today it has quickly become the reason you use Twitter, Facebook, and other social media outlets. In fact, it might be the most overused word of 2009. We all agree social media and engagement are here to stay though, at least for now. I want to take this article in a slightly different direction. That direction is using Facebook, Linkedin, and maybe even Twitter to boost your lead conversions today. At my brokerage, Investor Nation Realty, lead generation is the lifeblood of our company. We distribute leads to our Realtors who then call and follow up using a CRM tool to nurture the leads. As a company we have your standard Facebook Fan Page and I have all my Realtors on Linkedin. Getting them to use Twitter has been a struggle or even actively use Linkedin and Facebook. As with any group of people, some of them get it, some of them don’t. The problem with lead generation is you seem to get leads in various forms; some with phone numbers, some without

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Use Linkedin and Facebook to Increase Conversions